APPUNBOUND BRAND GUIDELINES
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Brand
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AppUnbound is a curated marketplace for independent, native macOS software.

Primary line
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Independent Mac software, sold direct.

Short description
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AppUnbound is a curated marketplace for beautifully crafted, Apple-notarized
Mac apps from independent developers.

Logo
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Use the primary graphite Möbius mark whenever possible.
Keep clear space around the mark equal to at least one quarter of its width.
At small sizes, use the mark without the wordmark.
Use the dark wordmark on light backgrounds and the light wordmark on dark backgrounds.

Do not
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- Stretch, skew, rotate, outline, or redraw the mark.
- Recolor the silver Möbius ribbon.
- Place the mark on visually noisy imagery.
- Add effects, slogans, or other symbols inside the icon.
- Separate the mark and wordmark in the supplied lockups.

Colors
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Ink        #1A1A1A
Graphite   #2B2B34
Midnight   #09090D
Silver     #F7F7FB
Paper      #F5F4F1
Violet     #645CB8 (supporting accent only)

Typography
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Use the system sans-serif stack:
-apple-system, BlinkMacSystemFont, "SF Pro Display", "Helvetica Neue", sans-serif

Contact
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hello@appunbound.com
https://appunbound.com
