Brand assets

One mark.
Every format.

Everything you need to represent AppUnbound clearly—from the Möbius app icon and wordmark to ready-to-publish social headers.

PNG · SVG · platform-ready headers · usage guide

AppUnbound Möbius icon
AppUnbound
Independent Mac software, sold direct.

01 · Logo system

The mark, ready for every surface.

Use the primary icon whenever space allows. The open Möbius form expresses software without limits—distinctive at full size and still clear in a browser tab.

AppUnbound dark wordmark

Dark wordmark

For light backgrounds

AppUnbound light wordmark

Light wordmark

For dark backgrounds

AppUnbound social avatar

Social avatar

800 × 800, profile-ready

02 · Social media

Headers that are ready to publish.

Each composition is sized for its destination, with generous safe areas so the identity holds up across desktop and mobile crops.

03 · Foundations

A quiet palette with one creative spark.

The brand stays mostly monochrome. Violet is an accent—not a flood—so the silver Möbius mark remains the focal point.

Ink#1A1A1A
Graphite#2B2B34
Midnight#09090D
Silver#F7F7FB
Paper#F5F4F1
Violet#645CB8

Typography

AppUnbound

Use the native system sans-serif stack. It feels at home on macOS and keeps the brand direct, warm, and readable.

Logo use

  • Keep clear space around the icon.
  • Use the supplied artwork as-is.
  • × Don’t rotate, stretch, recolor, or redraw it.
  • × Don’t place it on visually busy backgrounds.

04 · Messaging

Primary line

Independent Mac software, sold direct.

Boilerplate

AppUnbound is a curated marketplace for independent, native macOS software. Every app is Apple-notarized and reviewed, giving customers a trusted place to discover beautifully crafted tools while helping independent developers sell directly.

The complete package

Take the whole media kit.

All logos, wordmarks, social headers, share cards, and usage guidance in one download.

Download ZIP